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來(lái)源：ZenZanyFilms怡水文化傳播

ID：zen-zany

It's 2020 and you need to think like it's the future. When planning for spending your budget on media creation, you might want to think about?these top trends that marketers are predicting will go big?(or remain big) in 2020.

2020馬上到來(lái)，是不是該想想未來(lái)的計(jì)劃了。當(dāng)你計(jì)劃媒體制作的預(yù)算時(shí)，你可能需要考慮下在2020年營(yíng)銷人員預(yù)測(cè)的幾個(gè)主要趨勢(shì)將會(huì)爆發(fā)（至少也會(huì)保持居高不下的狀態(tài)）。

1. Influencer marketing will keep growing

影響者的營(yíng)銷模式將持續(xù)增長(zhǎng)

This trust in the opinions and recommendations of "others like me" is the?golden factor?in guiding consumer purchase and affinity.

However, an interesting development over the past year has been the rise of micro-influencers: who don't have gargantuan numbers but?still exert influence over a specific niche audience.

對(duì)于信任“和我一樣的人”的意見(jiàn)和建議是可以指導(dǎo)消費(fèi)者購(gòu)買和親和力的黃金因素。

When brands seek out influencers, it's super important to make sure that the target audience of your influencer matches your target consumer: that way,?a high quality audience of 10,000 is worth a lot more than an uninterested audience of 1 million.

2.?Brands that deliver valuable content to consumers will win

向消費(fèi)者提供有價(jià)值的內(nèi)容的品牌將獲勝

When consumers search for anything related to your field of interest, you need?to be present where the consumers are.

當(dāng)消費(fèi)者搜索任何與你相關(guān)感興趣的領(lǐng)域時(shí)，那么你需要在消費(fèi)者所在的地方。

You need?to deliver valuable content to consumers?at their point of relevance: so for example, if you simply show a paid ad when someones does a google search,?you will most likely be ignored.

That's too hard-hitting and no one likes watching commercials unless they're for the Super Bowl.

Delivering awesome content means?successfully leading the consumer through your sales funnel?to the bright light at the end that's your product.

The "Will it Blend?" series is a great example of content creation by a brand called Blendtec

瘋狂系列視頻"Will it Blend?"是由一個(gè)Blendtec品牌創(chuàng)作的成功經(jīng)典案例

3. Gotta Go Live!

需要直播！

Emarketer predicted that?consumers will spend an average of?92 minutes a day watching video content?in 2020.?And what are they watching during that time? Of course, among news, celebrity gossip and perhaps questionable content, there's a new contender vying for consumer's attention: livestreams!

This is our team livestreaming from the Global Sources trade show earlier this year

這是我們的團(tuán)隊(duì)今年10月為全球資源貿(mào)易展上制作的直播視頻系列

感覺(jué)更真實(shí)，更可信，更實(shí)在。對(duì)于消費(fèi)者來(lái)說(shuō)，所以這些都是能讓消費(fèi)者能與你的品牌聯(lián)系在一起的好品質(zhì)！

4.?Videos will target specific audiences

視頻面向具有針對(duì)性的觀眾

在每個(gè)社交媒體平臺(tái)上向細(xì)分市場(chǎng)傳達(dá)特定信息的視頻：這就是2020年的發(fā)展趨勢(shì)。

到2020年，品牌將為其目標(biāo)受眾的不同細(xì)分市場(chǎng)制作不同類型的視頻。因?yàn)檫@樣可以讓觀眾感覺(jué)到特別，然后品牌可以與觀眾建立更深層次的聯(lián)系。

5.?Length matters!

長(zhǎng)短的重要性！

制作視頻并非易事！如果您想借助視頻營(yíng)銷來(lái)擴(kuò)大品牌影響力，我們強(qiáng)烈建議您和專業(yè)的制作團(tuán)隊(duì)合作，并讓他們來(lái)幫助您完成從劇本創(chuàng)作、分鏡腳本、招募團(tuán)隊(duì)、租賃場(chǎng)地、器材和服裝等一系列前期準(zhǔn)備工作，直到最后呈現(xiàn)出與您的品牌愿景相吻合的視頻成果。

我們是怡水文化傳播工作室，一家全方位、一站式的影視制作公司。我們致力于滿足您對(duì)各種類型的視頻制作需求！

Sources:

https://www.chiefmarketer.com/7-digital-marketing-trends-to-consider-for-2020/?

https://www.socialreport.com/insights/article/360000663006-7-Digital-Marketing-Trends-That-Will-Own-2019

https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#7184840c13d5?

https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-trends-2020/